How Hailey Bieber Built a $1 Billion Beauty Brand | The Circuit with Emily Chang

On this episode of The Circuit, Emily Chang meets with Hailey Bieber to talk about how she started her skincare line Rhode and hopes to differentiate herself from other celebrity beauty brands. Bieber shares her experience with internet backlash and gossip, and how she hopes Rhode can evolve in the coming years. Chang also sits down with Michael Ratner, who founded OBB Media and helped Bieber launch her popular YouTube channel, to discuss how content and commerce are more intertwined than ever before. Watch more episode of The Circuit with Emily Chang:    • The Circuit with Emily Chang   Hosted by high-profile journalist Emily Chang, The Circuit is a fast-paced, dynamic series that lives at the intersection of culture, tech, entertainment, and business. Every week, Chang will go on location to meet the world’s most fascinating founders, influencers, and innovators, conducting intimate interviews and bringing audiences behind the scenes of the most impactful stories, launches, and trends. #HaileyBieber #Business #Beauty -------- Like this video? Subscribe: http://www.youtube.com/Bloomberg?sub_... Become a Quicktake Member for exclusive perks: http://www.youtube.com/bloomberg/join Bloomberg Originals offers bold takes for curious minds on today’s biggest topics. Hosted by experts covering stories you haven’t seen and viewpoints you haven’t heard, you’ll discover cinematic, data-led shows that investigate the intersection of business and culture. Exploring every angle of climate change, technology, finance, sports and beyond, Bloomberg Originals is business as you’ve never seen it. Subscribe for business news, but not as you've known it: exclusive interviews, fascinating profiles, data-driven analysis, and the latest in tech innovation from around the world. Visit our partner channel Bloomberg Quicktake for global news and insight in an instant.