How to Build Successful E-Commerce Products by Atlassian Head of Product

Product Management Event at the Product Conference about How to Build Successful E-Commerce Products. 📆 Check out upcoming events: https://prdct.school/events ℹ Find out more about us: https://prdct.school/44f6WNW Brendan talked about how e-commerce is not just for retailers anymore. While business-to-consumer, B2C, e-commerce gets most of the attention, growing at 10%+ per year, business-to-business, B2B, e-commerce isn’t far behind at 7%+ growth per year. Across both, Product Managers play a critical role in defining the next generation of e-commerce experiences for consumers and businesses to increase sales/conversion, build loyal customers, and support brand positioning. Brendan Foley is the Head of Product Management for the Ecosystem business at Atlassian. Prior to Atlassian, Brendan was a Divisional Vice President in product management for e-commerce at Sears. Earlier, he held leadership product management and planning roles at Microsoft in digital advertising and enterprise software. ABOUT US: Product School is the world’s first tech business school. We offer certified Product Management, Coding, Data and Blockchain courses; our instructors are real-world product managers working at top tech companies such as Google, Facebook, Snapchat, Airbnb, LinkedIn, PayPal, and Netflix. Our classes are part-time, designed to fit into your work schedule, and the campuses are located in 14 cities worldwide, including Silicon Valley, New York, Los Angeles and London. See our upcoming courses here: http://bit.ly/2MkwWAS In addition to classes, each of our campuses host weekly events with top industry professionals about Product Management, Data, Coding and Blockchain. Click here to see what we have coming up: http://bit.ly/2HI0IM4 Product leaders from local top tech companies visit Product School campuses each week. Through lectures, panel discussions, and a variety of other forums, the world’s top product managers visit Product School to provide invaluable real-world insights into critical management issues. 📓 The Product Book has arrived! Learn how to become a great Product Manager. Get your copy here: http://amzn.to/2uJqg9A #ProductManagement #ProductSchool #Upskill #TechEducation #Strategy #TechSkills #Product