Inside Sampo episode 3: Back to the roots, through a detour in banking
In this final part of Inside Sampo podcast, Björn “Nalle” Wahlroos and Torbjörn Magnusson walk us through the uphill battle of Sampo’s banking journey. From the famous Sampo Bank deal and Nordea transactions to consolidation dreams that never happened, they show you the behind-the-scenes moments. Take a figurative seat at the negotiation tables and discover how Sampo finally returned to its P&C insurance roots. And most importantly, why was Sampo never sold? Welcome to Inside Sampo, the podcast that takes you behind Sampo’s biggest turning points, from the early 2000s to today. Join the longtime Group CEO and Chairman, Björn “Nalle” Wahlroos and the former Group CEO Torbjörn Magnusson as they reflect how Sampo became the leading property and casualty insurer in Northern Europe. Who were the key people involved, and which deals and decisions defined the journey?

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