How To Run Facebook Ads To Hit $100k/Days - FREE COURSE

👉 Join Evolve ~ The #1 Community on Skool for eCom https://www.skool.com/evolve-8484/about 🧬 0-$50k/Month in Revenue? ~ Get Early Access To Evolve Origins https://www.skool.com/origins 🌊 Apply to Partner With Our Agency https://easyamedia.com/ (Minimum $250k/month in Revenue) 🤖 My Tech Stack To Scale To $1m/Month Get 15% Off TripleWhale Analytics - Use code EASYA15 https://partners.triplewhale.com/easya Get $100 off on Insense UGC - Use code EASYA100 https://fas.st/t/hMyo1u3X Get 15% Off The Fastest Landing Page Builder - Use Code EASYA15 https://shorturl.at/z5i6C Reduce Abandoned Carts With Opensend: https://shorturl.at/aZ0DW Creative Reporting & Ad Spying Tool: https://shorturl.at/mTtIT Naming Scheme Doc: https://docs.google.com/document/d/1s... UTM; utm_source=facebook&utm_medium=paid&utm_campaign={{campaign.name}}&utm_term={{adset.name}}&utm_content={{ad.name}}&fbadid={{ad.id}}&tw_source={{site_source_name}}&tw_adid={{ad.id}} Connect with me on other platforms👇 Twitter:   / spencepawliw   Instagram:   / spencepawliw   TikTok:   / spencepawliw   In this free course, I show you exactly how we run Facebook ads to scale brands to $100K/day. You'll learn the full setup—campaign structure, creative testing, landing page strategy, attribution settings, and more—based on spending over $2.2M/month across ad accounts. 0:00 - $2.2M Ad Spend Overview 0:10 - Why Facebook Buttons No Longer Work 0:33 - Profit-Driving Button Strategy 0:54 - Full Breakdown of What’s Coming 1:17 - Ad Structure Won’t Fix Bad Ads 2:01 - Let’s Jump Into the Setup 2:20 - Don’t Turn Off Working Campaigns 3:20 - The Importance of Columns and Custom Metrics 4:50 - How to Set Up Custom Metrics (CVR, Hook, Hold) 6:00 - Catching Targeting Errors With Proper Columns 7:33 - Naming Conventions That Save Time 8:57 - Common Naming Mistakes to Avoid 9:33 - Intro to the 3-2-2-2 Structure 10:05 - Why Less Than $1K/day = 1-2 Campaigns Max 11:26 - CBO vs ABO Budget Strategy 13:13 - Meta’s Algorithm = Your Best Friend 14:52 - Stop Forcing Spend on Bad Ads 15:36 - Setting Daily Budgets Without Overspending 16:27 - Bid Strategies (Highest Volume vs Cost/Bid Caps) 17:55 - Why Great Ads Beat Optimization Tricks 19:02 - Audience Segment Reporting (Upload Buyers!) 20:32 - Breaking Down the 3 Types of Ad Sets 21:45 - Champion Ad Set Explained 22:22 - Attribution Settings: What You Must Know 24:22 - Should You Use Engaged View Attribution? 26:51 - Setting Up the Creative Testing Ad Set 28:03 - Broad Targeting = Unrestricted Targeting 30:10 - Should You Use Advantage+ Audience? 31:35 - Ad Placements: Just Let It Run Auto 32:04 - The Creative Testing Ad Set Structure 34:43 - Keep All Variables Consistent in Tests 35:18 - Setting Up Ads for the 3-2-2 Formula 36:13 - Avoid Flexible Ads – Here's Why 37:53 - Manual Upload: Setting It Up Properly 39:18 - The Right Format for UGC Content 41:24 - Headlines, Text, and CTAs for Testing 43:35 - Turning Off Meta Enhancements 44:35 - Adding UTMs for Better Tracking 46:52 - Testing Multiple Landing Pages 48:22 - Why Landing Page Tests Matter So Much 49:51 - Example: Testing Case Study Page vs Home Page 51:07 - Page Testing Ad Set Strategy 52:53 - How to Duplicate Top Ads for Page Tests 54:10 - Page vs Offer Testing Strategy 55:46 - Use One Campaign for Scaling + Testing 57:56 - How to Use Minimum & Maximum Budgets 59:40 - Scaling With the 3-2-2-2 Setup 1:00:11 - Building Your ASC (Advantage+ Shopping Campaign) 1:01:48 - Use ASC for Top Ads, Not Testing 1:03:09 - Creative Test Budget Calculator 1:04:48 - When to Kill Underperforming Ads 1:06:00 - How to Diagnose Performance Drops 1:08:27 - Raw Content Campaign Explained 1:10:23 - Whitelisting Campaign Explained 1:12:33 - Structuring for International Markets 1:15:36 - Avoid Wasted Spend With Country Breakdown 1:16:56 - Final Setup Summary 1:17:13 - Scaling Rules: When & How to Raise Budgets 1:19:41 - FAQs: Images vs Videos, Budgets, and More