Где ваша компания теряет деньги — и почему этого не видно изнутри? #Карлышев #арбпро

Managers usually feel that conversion rates could be higher, customers are leaving, digitalization has cost millions, and there's no effect. But they can't pinpoint the point where the system is working against the customer. From the inside, the processes appear normal. In most companies, 70–80% of losses are concentrated at two or three points along the customer journey. This is where the most valuable solutions lie—those with clear returns. Not "we need to improve service," but a specific gap with a specific cost. My name is Grigory Karlyshev. I rose through the ranks from analyst to consultant at ARB Pro—and here I share what's often kept behind closed doors: research, cases, tools, trends, markets...