5 Lessons from Domino’s Pizza Marketing Chief on Getting Customers’ Attention

How did Domino’s become such a dominant leader in the global pizza business? In this episode of Take-Away with Sam Oches, Sam talks with Kate Trumbull, EVP and global chief marketing officer at Domino’s, to get some answers. In this conversation, Sam and Kate talk about why Domino’s takes big swings in its marketing, how it crafts its voice in the social media age, and what went into the recent brand refresh that included a jingle from Shaboozey. This is part of NRN’s 2025 Brand Icon package featuring Domino’s and powered by The Coca-Cola Company. ------------------------ 00:00 Intro 01:33 Kate Trumbull's Background 02:54 'New and Improved' Campaign Lessons 05:05 Controlling Narrative and Brand Voice 07:36 Value Messaging and Promotions 08:58 Loyalty Strategy and Personalization 13:14 Access, Ordering and Delivery 15:24 Brand Refresh Announcement 18:24 Managing Change and Heritage 21:11 Brand Icons and Innovation 24:46 Episode Summary 24:53 Takeaway 1 27:01 Takeaway 2 28:05 Takeaway 3 29:31 Takeaway 4 30:55 Takeaway 5 ------------------------ Connect with us: ------------------------ Our website: http://NRN.com Our Facebook:   / restaurantnews   Our Twitter:   / nrnonline   Our LinkedIn: http://linkd.in/NRNonline Our Instagram:   / nrnonline