Storytelling, Localization, and AI-Powered Global Growth with Iti Sahai - VistaTalks Ep 197

Iti Sahai, Head of Product, Internationalization (Global Infrastructure) at Klaviyo, joins Host María Roa for a fascinating conversation about global expansion, product-led internationalization, localization strategy, AI integration, and the enduring power of storytelling in business. Drawing on a career spanning Hollywood, Bollywood, enterprise technology, and global product leadership, Iti shares valuable insights on how organizations can transform localization from a perceived operational cost into a strategic growth engine. Throughout the discussion, she highlights the importance of customer-centric thinking, leadership through storytelling, and the preservation of human creativity in an increasingly AI-driven world. 00:00 - Welcome and Introduction to Iti Sahai 01:32 - From Storytelling to Product Leadership 02:46 - Why Localization Is More Than Translation 05:57 - Measuring Localization ROI Through Growth 07:20 - Using Storytelling to Influence Leadership 09:55 - AI Opportunities and Risks in Internationalization 14:15 - What Drives Global Product Adoption 20:55 - Community Leadership and Women in Localization 22:23 - Keeping Humanity Alive in an AI-Driven World About VistaTalks: VistaTalks has an incredible lineup of guests from around the globe. We love to feature interesting discussions with interesting people from all around the world. Follow VistaTalks on Spotify for all the latest episodes, or subscribe to the show on Apple and Google podcasts. VistaTalks is available on many other podcast platforms. To learn more about VistaTalks, please visit https://www.vistatalks.com Social Media: X - https://x.com/vistatalks Facebook - / vistatalks Instagram - / vistatalks LinkedIn - / vistatalks