Самый скромный миллиардер России: империя DNS (Бизнес на графике)

🟢 How do money, markets, and the economy really work? My Telegram channel: https://t.me/solo_fin ________ Dmitry Alekseev is the CEO and co-founder of the DNS Group business empire. He is also a modest billionaire, included in Forbes' list of the 100 richest businessmen in Russia. DNS is the largest electronics chain in the country, but they also have their own equipment manufacturing and an entire construction company that actively promotes the development of the Far East and has created a unique park in Vladivostok with their own funds. In today's video, we'll take a chart-based look at the story of a man and his company, which for seven years had just one store, and then, without any investment in advertising, successfully expanded across the country in just a few years and became a market leader. How did a student with a passion for computers and his friends build a business empire? How and why did the company's entire development occur without any investment in advertising? And what was the company's most effective strategy for expanding the business and fighting off competitors? ____ Subscribe to the channel and share this video with your friends. Thank you for your support! Timecodes: 00:00 Introduction 01:15 Dmitry Alekseev's Team 02:49 Default Wasn't a Problem: A Gray Scheme and the First Workshop 04:36 Launch of the Company and the First DNS Website 06:00 Expansion After 7 Years with a Single Store 06:57 Shock Marketing - The Only Way to Attract People 07:57 How Did DNS Expand Without Advertising? A Recipe for Capturing New Cities 09:36 Advertising Integration 09:53 Crazy Growth: How Did DNS Expand and Diversify? 11:00 Expansion to Moscow and St. Petersburg Market Conquest 12:36 Business Opacity: 40 Companies 13:27 Buying a Competitor's Business and Taking the Top Spot 14:43 Alekseev's Contribution to His Hometown of Vladivostok 15:39 Revenue Growth Despite Product Shortages 16:26 Conclusion