Season 2, Episode 1: Brand voice - why is B2B still clearing its throat?

The Marketing PodCAST is officially back. Season 2, let's go. 🎙️ James Montgomery and Emma Crofts kick off the new season by asking why so many B2B organisations still sound like they're clearing their throats when it comes to brand voice. They sit down with our hosts Jodie Williams and Rosamund Wisdom Bull to discuss what's involved with developing a brand voice that's distinctly, uniquely your own - and why it's never been such a powerful differentiator.