پایان خلاقیت در apple گانگستر جدید بازار موبایل nothing اومده

The name of this mobile brand is Nothing! 📱✨ I'm serious! A brand that produced its first phones with nothing but bare engineering, a completely transparent frame, and of course a rebellious and disruptive design called the Glyph Interface! But today, with its $1 billion in sales last year, "Nothing" is starting to strike fear into the hearts of giants like Samsung and Apple. And that's in a market where giant and well-known brands like Nokia and LG have been thrown out with losses of tens of billions of dollars! What's more interesting is that even Elon Musk, the trillionaire, officially said on Joe Rogen's podcast last year: "I would never be so stupid as to enter this market of death, which is mobile phone production!" But now all this while this new gangster of the market, Nothing, is started by a Chinese immigrant boy from a very ordinary family! In this detailed and fascinating video, we went to the strange and brain-teasing story of Carl Pei and the brand Nothing. The story begins in poor Beijing in 1989 and ends in Sweden; where 18-year-old Carl, despite the opposition and fear of his parents, decides to go alone to southern China to see what is going on there. The story continues to enter the more technical parts of business; where Carl Pei leaves the prestigious Swedish business university to teach theories from 100 years ago and his parents go to the verge of a stroke! (Just like the story of Arash Ferdowsi, the Iranian billionaire and Dropbox founder who got out of MIT with a trick!). From working at Mizu and the CEO's depression to Carl's 24-year-old entry into Oppo and launching the successful OnePlus brand! Where Carl learned a golden and vital lesson: "Ultimately, in this game, the product is the only thing that matters! If you disappoint people with the product, you can only do it once; the next time they won't come back." 🔍 Dissecting Nothing with the Coadvi Exclusive Model 📊 But where is the real attraction of this video? We came and put the story of Nothing under the microscope of our comprehensive branding model, the Coadvi model, to analyze it in a single, integrated and single-page way: Core Story & Core Idea: Carl Pai believed that mobile brands were becoming boring, risk-averse, and like the villains in movies. The idea was to revive the charm of the transparent body of the 90s (like the old iMacs or Nintendo Game Boy) and inject technological intimacy. Advantage Internal & External: When they had no way to make money from mobile at first, they started with transparent earbuds by raising $7 million in capital and then moved on to mobile. On the other hand, because their team was a new generation, they knew that Gen Z was tired of repetitive designs and loved cool things like spinners on the hands-free case or pixel displays and a spin the bottle game! DNA: They don't consider themselves a mobile company; Nothing is a creative brand and technology designer. Vision: Thinking about the day when apps are eliminated and AI becomes ubiquitous and Nothing makes the hardware of the era. Identity: The personality of a prestigious Rebel who is also a geek and has a completely different positioning than Apple and Samsung. 🔴 From engineering nightmare to chip begging and the risk of bankruptcy! In the second part of the video, we discussed the terrible crises that the team went through. Making a transparent phone was an engineering nightmare; because the bottom of the regular phone case is full of dirty glue and ugly wires, But Nutting had to design all the boards and capacitors like a miniature 3D work of art and create a glue that would not turn yellow after drying! But the darkest part of the story was where giants like Samsung, who had a monopoly on the IC chip between the screen and the motherboard, did not give them parts! Carl Pie says: “I went to 50 to 100 competitors and CEOs and officially begged them for ICs! Everyone said, "Don't worry, when Nokia and LG are destroyed, you're not a number!" A company that was only a few weeks away from total bankruptcy and Karl had nightmares of apologizing to his employees every night... But what was the key to solving this psychological crisis? He quit his job, went to Shanghai and partyed with his friends for two whole days, completely forgetting about business, only to return with an empty mind and finally the miracle of investor money injection happened! Ultimately, the story of Nothing and the study of the Quadway model teach us that even in the most saturated markets in the world, if your product has a "different story", a right philosophy, a "smart positioning" and a "unique technical signature", there is always an empty seat for you. Ehsan Mehdinejad, writer, researcher and brand consultant Contacts; WhatsApp and Telegram 00989120621994 00905521556960 00:00 Introduction and the new gangster of the mobile market 01:05 It all started in Beijing 03:00 University or waste of time? 04:40 Login to opp...