Unlocking Success in Key Account Management: Insights from Laura Cuello

What does it take to excel in key account management? Discover Laura Cuello's unique approach to client relationships and team success. Do you feel like you're always playing catch-up and never have time for important projects, like developing processes that drive business growth or creating career paths for your key account managers? In this interview, key account management expert, Laura Cuello shares practical advice for start-ups to help set up your key account management team for success. Chapters: 00:00 Introduction 00:46 Getting started in Key Account Management 01:56 The Golden Rule of Account Management: Always be learning 03:11 Why leadership is about enabling your team's success 04:08 Getting started creating processes that drive business growth 09:08 The need for account managers to set boundaries 11:44 Why account managers must learn to say "no" 14:42 Creating career paths for small teams 20:19 How to embrace change 23:26 Mistakes account managers make 26:55 What key account management is not 29:27 Resources for account managers 31:19 Favourite piece of advice --------------- ✅ Join Our Community: — Subscribe to stay updated: https://youtube.com@kamcoach/?sub_confirmation=1 — Join The KAM Club: https://www.thekamcoach.com — Read my newsletter 'Account-Minded': https://www.news.thekamcoach.com — Listen to The KAM Club podcast: https://tkcpodcast.com — Be the first to know when I release a video: https://t.me/thekamclub --------------- 🔖 RESOURCES Connect with Laura Cuello on LinkedIn:   / laura-cuello-86360615   Mindmeister. Mindmapping and online collaboration tool. Great for all sorts of planning activities - Grab my meeting agenda template below https://mm.tt/1564929179?t=UArOY3EYue Work Rules!: Insights from Inside Google That Will Transform How You Live and Lead. https://amzn.to/3dpJgNW Written by Laszlo Block, head of Google's People Operations, this book is a blueprint for attracting talent to your business and ensuring they succeed. The Undoing Project: A Friendship that Changed Our Minds. https://amzn.to/3iWcaqa Written by Michael Lewis, this is the story of Israeli psychologists Daniel Kahneman and Amos Tversky and their ground breaking research that challenged everything we knew about how we make decisions. Steve Jobs https://amzn.to/2SQpGRE Written by Walter Isaacson and based on more than 40 interviews with Steve Jobs conducted over 2 years. Slack. https://slack.com/intl/en-gb/ Communication and collaboration platform used as an alternative to email. Microsoft Teams. https://www.microsoft.com/en-gb/micro... A teamwork hub which brings together all the tools you need: chat, threaded conversations, meetings and video conferencing, calling and content collaboration. --------------- 🎁 LOOKING FOR A GIFT (FOR YOURSELF OR SOMEONE ELSE) I've handpicked a list of the best gifts for the professional in your life who has everything. I've also curated some of my favourite business and career development books. Check out the list on Amazon at https://www.amazon.com/shop/accountma... --------------- 👋 CONNECT WITH ME 📍 LinkedIn:   / warwickabrown   📍 TikTok:   / thekamcoach   📍 Twitter:   / warwickabrown   --------------- 📞 CHAT WITH ME https://mytkc.net/chat I'm a key account management evangelist building simple systems that help busy key account managers get better results. I offer coaching, training and consulting, so why not grab an obligation-free call and learn more about how I can help you? --------------- 🏅 SPONSOR THE CHANNEL Are you interested in sponsoring this channel? Learn more about my sponsorship packages at https://mytkc.net/sponsor --------------- 🤔 GOT A VIDEO SUGGESTION? https://amtip.co/videoidea/ Have you got a great idea for a video I should make? I'd love to hear from you. Just fill in this form and it'll drop right into my content calendar. I'll give you a shout, too, if it gets filmed. --------------- ☕ WANT TO BUY ME A COFFEE? https://www.buymeacoffee.com/warwicka... If you'd like to support my content creation mission on YouTube but aren't ready to dive into one of my programs, why not buy me a coffee? I'm so happy you enjoy my videos and find them helpful. I want to keep creating so I can use the caffeine! --------------- NOTE: The video and description may contain affiliate links. If you click on a link, I may receive a commission. Money earned helps to support my channel. --------------- #thekamcoach #keyaccountmanagement