Hablando de Negocios con Julio César Valdés | Monterrey y Futbol: Aprovecha el Mundial en tu Negocio

In this episode of Talking Business, Saúl Castillo Gutiérrez speaks with Julio César Valdés Hernández, a leading expert in large-scale event organization and tourism, who is currently playing a key role in preparing Monterrey to host the 2026 FIFA World Cup. With a career dating back to the 1986 World Cup in Mexico and years leading the Monterrey Convention and Visitors Bureau, Julio shares a privileged perspective on the challenges and immense opportunities that this global event represents for northeastern Mexico. Throughout the interview, they discuss how the 2026 World Cup is not just a series of soccer matches, but an unprecedented international showcase that positions Monterrey in front of millions of people worldwide. Julio details the projected economic impact, using recent events as a reference to estimate a direct economic benefit of at least $80 million from the four matches the city will host, impacting sectors such as transportation, lodging, gastronomy, and tourism activities. Furthermore, it warns about the most common legal pitfalls, such as the misuse of intellectual property, unauthorized ticket giveaways, and ambush marketing, offering recommendations for capitalizing on the tournament atmosphere in a smart and safe way. Finally, it highlights the importance of events like the FIFA Fan Festival at Parque Fundidora as a space for community integration. This episode is an indispensable guide for business owners, entrepreneurs, and citizens who want to understand how Monterrey is transforming itself to become a world-class destination. #WorldCup2026 #Monterrey #FIFAWorldCup #Business #Tourism #EconomicImpact - 🎧 Listen to us on Spotify: https://open.spotify.com/show/628vwoX... - Follow us on: Website: https://www.hablandodenegocios.com.mx/ Website: https://www.geformas.com.mx/ Facebook: https://www.facebook.com/profile.php?... Instagram:   / hablando_denegocios   TikTok:   / hablando.de.negocios