The Business of Lifestyle: How Brooke Kromer Built a Luxury Real Estate Niche

Text Kristen your thoughts or feedback about the show (https://www.buzzsprout.com/1876430/fa...) What looks like a “perfect” business on the outside is rarely accidental. In this episode, I’m joined by Brooke Kromer, a luxury real estate agent based in 30A, Florida, who works with athletes, high-net-worth buyers, and investors to help them find not just a property—but a lifestyle. Brooke shares her unconventional path from growing up in the NFL world to sports reporting, and how a pivot during COVID led her to build a thriving real estate business in one of the most sought-after beach markets in the country. We talk about: •  How she turned lifelong exposure into a strategic advantage  •  What high-end clients actually need (beyond just a home)  •  The difference between selling real estate and guiding investments  •  How she’s built a team with complementary strengths instead of duplication  •  What it really looks like to create a high-touch, personalized client experience  If you’ve ever felt like other people “just found their thing,” this episode is a reminder that most successful businesses are built by connecting the dots over time.