MTI LIVE #3: Thinking Like a Payer - Reimbursement Strategy

For many medtech startups, reimbursement is treated as a late-stage challenge, but payers begin evaluating value long before a product reaches the market. Join experts from a variety of payer perspectives for a discussion on how public and private payers assess new technologies, make coverage decisions, and determine whether innovations are worth adopting. Learn how successful companies align clinical evidence, health economics, coding, payment pathways, and stakeholder engagement strategies early in development to improve their chances of reimbursement and market access success. The panel will explore CPT, HCPCS, DRG, and APC pathways, evidence expectations, and practical approaches for engaging payers before commercialization. Whether you're pursuing Medicare, Medicaid, or commercial coverage, this session will help you understand what payers are looking for and how to build your strategy accordingly.