Zijn tranentrekkende merkfilms compleet irrelevant voor de ‘echte wereld’? -S2E12 Whazzup?! in Media

Why were not a single Grand Prix awarded at the ADCN awards this year? Is the creative industry focusing too much on performance and fast AI content? In this episode of ‘Whazzup?! in Media’, René Zeedijk and Roger Verdurmen discuss the online feud between Ruud de Langen (board member at SWOCC and CGO at Dentsu) and Victor Knaap (Co-Founder at Monks). And we hear from our interns what it is like to be completely social-free for a month. Timestamps: 00:54 – May Social Free: what does a month of going cold turkey really get you? 04:25 – The retention trap: how LinkedIn and Instagram send emails to trigger FOMO. 07:45 – Ruud de Lange vs. Victor Knaap: the feud over 'tear-jerking' advertising. 11:02 – Only what you measure immediately counts? Why building a brand requires a long-term perspective. In this episode: Part 1: What does a month without social media actually yield? We all feel addicted to social media, but what happens when you go offline for a month? René, Tes, and Youp went cold turkey for a month. Their key lessons: The platforms stalk you: as soon as you stop scrolling, Instagram and LinkedIn send you emails to get you back with FOMO. But do you really miss that much after a month? Two hours less screen time per day: Youp actually deleted the apps from his phone, which gave him extra time. Time for genuine attention to those around him, shorter gym sessions, and irritations with people who are on their phones all the time. Part 2: The ADCN discussion: Do only numbers that can be measured directly count? Recently, Victor Knaap stated in Adformatie that 'tearjerker brand films' have become irrelevant because they yield nothing immediately. Ruud de Langen picked up on this on behalf of SWOCC. We spoke to both gentlemen. Curious about the outcome of the conversation? Listen now to the latest episode of Whazzup?! In Media! Sources: https://www.adformatie.nl/creatie/cam... https://www.adformatie.nl/creatie/bur... https://www.linkedin.com/posts/victor...