SHE SHOOTS - Episode 53: Adapting Under Pressure - The Sterling Arms Story

In this compelling episode of the SHE SHOOTS Podcast, we are joined by JR Cox, the distinguished president of Sterling Arms International, a renowned firearms manufacturer based in Calgary. JR shares his unique insights and experiences as the former owner of the Shooting Edge, a popular indoor shooting range in Calgary that closed its doors in October 2024. Join us as we delve into the challenges and triumphs faced by Sterling Arms International amidst the ever-changing landscape of Canadian firearm classifications. JR Cox provides an insider's perspective on how these regulatory changes have impacted his businesses, and he shares his thoughts on navigating these turbulent times. We'll explore the strategies he's employed to adapt under pressure and discuss what lies ahead for the firearms industry in Canada. Whether you're a firearm enthusiast, a business professional, or someone interested in regulatory impacts on industries, this episode offers a wealth of knowledge and an engaging conversation with one of the leading figures in Canada's firearms community. Tune in to gain a deeper understanding of how resilience and innovation can drive success in challenging environments.