Klaviyo Email Marketing Full Course (2026) | Complete Klaviyo & Shopify Tutorial

This is a complete klaviyo email marketing course for brands using Shopify and Klaviyo. In this 2-hour full course, you’ll learn how real ecommerce brands use email marketing to drive revenue, increase retention, and build high-LTV customer systems. This course covers the full ecommerce email marketing stack, including strategy, flows, campaigns, deliverability, segmentation, and real-world best practices used by professional ecommerce teams. What you’ll learn in this ecommerce email marketing course: Ecommerce email marketing strategy (what actually matters) How to structure email marketing for Shopify brands Klaviyo setup fundamentals (the right way) Core ecommerce email flows that drive revenue Campaign strategy and segmentation for ecommerce Improving email deliverability and open rates Post-purchase and retention-focused email marketing Common mistakes brands make with Klaviyo and email marketing This course is designed for: Ecommerce founders and operators Shopify brands using Klaviyo Marketers responsible for email performance Brands that want email to become a core revenue channel This is a a practical, end-to-end ecommerce email marketing course based on real experience working with 150+ ecommerce brands at my agency, Retention For Brands. 📞 Run an e-commerce brand? Book your free audit here: https://calendly.com/adam-retentionfo... 👉 Subscribe here:    / @adamcoleman_   📌 Bookmark this video and come back to it . It’s designed to be used as a long-term reference. Chapters: 0:00 - Introduction 1:17 - Why listen to me? 2:20 - Getting started with Klaviyo 3:20 - Klaviyo basics 4:05 - Setting up your Klaviyo/Shopify integration 6:19 - Setting up your branded sending domain 10:56 - Klaviyo platform walkthrough 17:50 - List growth 27:20 - Email campaign strategy and segmentation 44:47 - Email campaign calendars 55:45 - Email copywriting 1:19:30 - Email marketing flows overview 1:21:13 - Welcome series 1:26:46 - Abandoned checkout flow 1:29:39 - Browse abandonment flow 1:32:28 - Site abandonment flow 1:34:47 - Post-purchase flow 1:37:30 - Customer win-back flow 1:40:00 - VIP flow 1:42:02 - Email deliverability 1:50:14 - Have an ecom brand? Claim your free audit My Social Links 🔗 - LinkedIn:   / adamcoleman2020   📸 - Instagram:   / adam_coleman5   🐦 - Twitter: https://x.com/AdamColemanAM