How LSKD Went from $3M to $200M by Going Back to Basics

Jason Daniel didn't set out to build a global brand. He set out to race motocross, and when that didn't pan out, he spent years working as an electrician, a bricklayer's yard manager, and a carpenter while quietly building a clothing brand out of a nickname his older riding friends gave him at 13. Twenty years later, LSKD has 31 stores across Australia and New Zealand, a team of over 700, and is now building its presence in the United States. The path from $3 million stuck for five years to on track for $200 million wasn't a pivot or a funding round. It was finding the why, rebuilding around community, and going back to the fundamentals every time things got complicated. Jason joins Long Run Labs to tell the whole story. 🎧 Full episode: https://podlink.com/1820300459 🏃🏻‍♂️ Follow along with Jon:   / jwlevitt   Long Run Labs is a weekly series exploring the intersection of endurance and entrepreneurship from the team that brings you For The Long Run Podcast. From brand builders to movement makers, we spotlight the runners driving change in the outdoor and endurance space. These are the untold stories behind the tools, companies, and communities that shape the industry, told with curiosity, honesty, and heart. Hosted by Jon Levitt. New episodes drop every Tuesday. YouTube Chapters: 00:00 - Introduction 00:21 - Who is Jason and the origin of the name Loose Kid 03:37 - Landmark Forum and the start of wanting to learn 06:29 - Finding your why and why it matters in running and business 08:30 - Betting on yourself: working for free to become a carpenter 11:33 - Building for yourself versus building for a market opportunity 13:25 - Imposter syndrome and why a kid from Logan thought he couldn't do it 15:58 - Getting into running and what it unlocked personally and professionally 19:59 - How LSKD approached the running market from a business standpoint 21:28 - The January 1st run tradition that became a global event 23:50 - The noise problem in marketing and how LSKD stands apart 25:14 - Standing for something versus just selling product 28:44 - What Jason thinks about what Nike is going through 31:05 - Stuck at $3 million for five years and what changed 33:37 - Meeting the CFO who taught him how to read a P&L 36:12 - Going back to fundamentals and why growth followed 38:16 - How athlete and influencer partnerships work at LSKD 42:22 - Why impression count is the wrong metric for brand alignment 44:34 - What Landmark Forum did for the culture at LSKD 50:14 - How LSKD is using AI in 2026 54:57 - Staying self-funded through $200 million in growth 56:03 - What success looks like in 20 years