The Evolving Role Of Public Relations In A Digital World

As communication becomes increasingly complex in the age of artificial intelligence, misinformation and declining public trust, the role of public relations has never been more critical. Representatives of the Public Relations Association of Trinidad and Tobago (PRATT) join Virmala to discuss the Association's mission, the priorities of its newly elected Executive, and the evolving communications landscape. They also highlight the value of PRATT membership, share insights into the profession, and offer advice to aspiring public relations and communications professionals.