Liquid Death investors, Kass & Mike, Share the Secret of How to Choose Your Next Big Deal

Kass and Mike Lazerow are serial entrepreneurs and investors in brands like Liquid Death and best known as the cofounders of Golf.com and Buddy Media, a software company that sold to Salesforce.com for $745 million. In this episode you'll learn how to pick your next big investment. Check out their new book: https://kassandmike.com/the-book With a lifetime of stories from decades of building businesses and helping others as investors and advisors, they are in high demand as public speakers, writers, and podcast guests. After selling Golf.com to Time Warner in 2006, Kass and Mike cofounded Buddy Media, which would become the world’s leading social media marketing platform. And since selling Buddy Media to Salesforce in 2012, they have focused on providing capital and advice to the world’s most innovative founders. Kass and Mike have supported close to 100 early-stage startup founders. They served as angel investors and advisors to Scopely, which sold to Savvy Games for $5 billion in 2022, and Liquid Death, the canned water company whose “evil mission” is to make people laugh and get more of them to drink healthy beverages more often, all while helping to kill plastic pollution. Kass and Mike live in New York City and the Hudson Valley and have three grown children (Myles, Cole, and Vivian) and two rescue dogs (Cece and Gizmo). Get Behind the Brand and Subscribe! http://bit.ly/GetBehindtheBrand Listen to the Podcast http://bit.ly/BehindtheBrandPodcast Join our email group to hear about special events and announcements https://BehindtheBrand.tv Here are my personal favorite Behind the Brand playlists: 1. Behind the Brand full-length episodes: http://bit.ly/BTBfull-length 2. The BEST advice from some of the most successful entrepreneurs: http://bit.ly/supersmartpeople 3. 5 Minutes or less with some of the smartest people on the planet http://bit.ly/BTBunder5min --------------------- More? Get Behind the Brand on... Instagram:   / 1goodbrain   Twitter:   / bryanelliott   Facebook: http://fb.com/BehindtheBrand For business inquiries: [email protected] See my film and commercial production work here: http://bit.ly/thegoodbrainwork