The Art of Persuasion: How DDB Changed the Way We Buys

Step inside the hallowed halls of Doyle Dane Bernbach (DDB), the agency that defined the Golden Age of Advertising. Based on the definitive account by Doris Willens, this podcast explores the complex life of William Bernbach—the man who replaced "hucksterism" with the "art of persuasion" and gave the world iconic campaigns like Volkswagen’s "Think Small" and Avis’ "We Try Harder" Credit: Doris Willens Book link: https://a.co/d/0flepPQq #BillBernbach #DDB #AdvertisingHistory #MadMen #ThinkSmall #GoldenAgeOfAdvertising #MadisonAvenue #CreativeRevolution #TheArtOfPersuasion #MarketingGenius