Come allocare il Budget Marketing: la regola 70/20/10 per scalare

You've decided how much you want to invest in marketing, but now the question arises: where do you actually put this money? In this video, we'll discover why copying other people's percentages is a costly mistake and how to use the 70/20/10 rule to protect your business and grow sustainably. These aren't universal magic formulas, but rather a principle of intelligent allocation that distinguishes between safe channels, optimization, and pure experimentation. If you want to stop "hoping it will work" and start investing with data in hand, this video is for you. 📌 What you'll learn in this video: The 70/20/10 rule: How to divide your budget between "Safe Bets," optimization, and research and development. Budget and Industry: How to adapt your strategy based on your budget and industry. Different Objectives, Different Allocations: How your spending changes if you focus on Awareness, Lead Generation, or Direct Sales. Control System: The minimum tools (CRM, Dashboard, Tracking) to avoid driving blindfolded. The 3 Key Questions: The honesty test on CAC, LTV, and business metrics. -- 📣 Welcome to ROMI Media, the YouTube channel for entrepreneurs and managers dedicated to Business, Artificial Intelligence, Sales, Marketing... everything you need for your Business Management. Here you'll find clear and practical content to tackle daily challenges, make better decisions, and lead your company into the future. ► Visit the ROMI Company website 👉 https://romicompany.com/ ► LinkedIn 👉   / romi-company   ► Instagram 👉   / romimedia_   ► Facebook 👉   / romicompany2024   ► TikTok 👉   / romimedia_   Or write to us at [email protected] 00:00 The most common mistake in budget allocation 00:49 The 70/20/10 rule: The fundamental principle 01:32 The 70%: Focus on channels that are already performing 02:01 The 20%: The importance of optimization 02:29 The 10%: Research, Development, and the Courage to Fail 03:05 When the Rule Changes: Small Budgets vs. Large Budgets 03:48 Different Strategies for B2B, E-commerce, and Local Businesses 04:38 Awareness vs. Lead Gen vs. Sales: How Your 70% Is Changing 07:15 The Control System: Don't Drive Blindfolded 08:55 The 3 Questions to Understand If You're Investing or Just Spending #MarketingBudget #MarketingStrategy #BudgetAllocation #702010Rule #BusinessGrowth #ROMIMedia #BusinessGrowth #MarketingKPI