Around The Ladder: Building Success Without a Traditional Ladder with Caitlin Harrison

In this episode of Around the Ladder, Erika Steinberg speaks with Caitlin Harrison, founder of Firmly Studio, about what it means to build a career without a traditional ladder. Caitlin shares how her path through small design companies, print publications, and digital work led her to launch her own business in 2020. What began as a leap during an unstable season turned into a clearer vision for the type of work she wanted to do and the clients she wanted to serve. Together, Erika and Caitlin explore: -What it means to build a career when no clear ladder exists. -How the pandemic and family life shaped Caitlin’s decision to go out on her own. -Why niching down brought clarity to her business. -What many law firms misunderstand about websites and online marketing. -How simple, trust-building design helps convert visitors into clients. -The role of networking, relationships, and flexibility in growing a small business. -How Caitlin now defines success through freedom, family, and meaningful client work. Caitlin also shares how her business has evolved from general design work into a focused service for solo and small law firms, while still offering branding, print design, and website care plans. Connect With Caitlin: Website: https://caitlinharrisoncreative.com/ Tour link: https://firmlystudio.com/tour/ LinkedIn:   / harrisoncaitlin   Instagram:   / caitlinharrisoncreative