Investigating the Y Combinator unicorn that's building a cult

After 5 failed ideas and a last minute Y Combinator pivot, James Hawkins and Tim Glaser survived pivot hell, and built what is now a unicorn company. This is the story of PostHog. 00:00 - Intro 1:54 - How it started 12:20 - Working at PostHog 15:38 - Super day interview 17:12 - ICP targeting 17:13 - PostHog growth strategy CODE: LD-YFX7L8HMNUQ47