TALCA: LA GASEOSA QUE SE LE ANIMÓ A LOS GIGANTES - Bardo Financiero by Max Capital

🥤 THE STORY BEHIND A BRAND EVERYONE KNOWS At Max Capital, we welcomed Sol Alonso, owner and CEO of Talca, the Mendoza soda brand that has found its way onto the tables of thousands of families. We talked about managing a consumer goods company, the challenges of competing with giants, innovation in a classic sector, and how to build a local brand with its own identity. #MaxCapital #Talca #Soda #SolAlonso #Business #MendozaCompanies #Bardo #CanalBardo #Mendoza #Argentina #Podcast #Stream #mendozapodcast