PANZANI DES PÂTES OUI MAIS DES PANZANI Histoire et évolution du slogan et de DON PATILLO PUB RÉTRO

In 1950, in Parthenay, Jean Panzani launched the Pasta Panzani brand. In 1970, the Danone group acquired the company. It was in 1973 that the famous slogan, "Pasta, yes, but Panzani," made its debut. It would leave its mark on an entire generation. Christine Arfeuillère, creative director of the Havass agency, associated the famous slogan with Don Patillo, a character inspired by the famous film priest played by Fernandel. The first film was released in 1976. The likeable character of Don Patillo was portrayed by André Aubert. In his country priest's cassock, Don Patillo was always ready to indulge in a little culinary sin: pasta. But not just any pasta: "Pasta, yes... but Panzani." "!" For twenty-five years, Don Patillo appeared in about thirty films. Caught in the act of gluttony, he implores divine mercy from a kindly lord, materialized by a beam of light and a voice, that of Albert Augier. Then a cheerful chorus sings the now-iconic slogan. It was in 1998 that the brand abandoned Don Patillo and his slogan. Subsequent campaigns featuring Ornella Mutti were never successful. In 2020, to celebrate its 70th anniversary, Panzani finally returned to its historic slogan, "Pasta, yes, but Panzani." Today, Panzani is the market leader in pasta with a 37% market share. Its iconic slogan and Don Patillo surely play a part in this success.