COMO SAIR DA GUERRA DE PREÇO NO VAREJO | CASE REAL PET SHOP

🔥 Learn how to deal with price wars in retail with the LARGEST ecommerce school in the country. Subscribe to Ecommerce in Practice: https://enp.vc/assine-enp-yt-185 Price competition in retail is a concern for many small and medium-sized entrepreneurs who compete with large players in the already established market. But that doesn't mean that you, as a small entrepreneur, don't have room to grow... In fact, there is a way to escape the retail war, and Bruno de Oliveira, CEO of EnP, will show you how with a real-life case study. 🕙 Main topics: [00:00] How to escape the price war in retail; [1:25] High competition in retail (physical and online); [3:09] PetShop real-life case study; [6:59] How to free retail from price competition? [9:11] Focus on customer service; [11:27] Crisis management; [14:24] Recurring sales of products and services. ⭐ High competition in retail (physical and online) The retail sector has become increasingly competitive, both in physical and online environments. With the growth of e-commerce and easy internet access, many consumers are choosing to shop online, making it even more difficult for physical retail businesses to remain competitive. ⭐ Real-life Pet Shop Case Study An example of a company that struggled in a highly competitive market is a pet shop located in a condominium in Barra da Tijuca, Rio de Janeiro. For many years, the company sold only retail products, but over time, it was surpassed by larger companies in the market, such as Petz and other pet shops that dominated both physical and digital commerce. ⭐ How to free retail from price competition? To face the competition, you must adapt quickly to market changes and invest in new strategies to stand out. Ideally, you should invest in diversifying your products and services, as well as creating promotional packages that encourage more purchases. ⭐ Focus on Customer Service In the case of a pet shop, it would be beneficial to offer bathing and grooming services and veterinary consultations, as well as implementing a loyalty system for your customers. But one of the main factors that can differentiate a company in the market is customer service. By investing in quality, personalized service, the company can build a relationship of trust and loyalty with its customers. ⭐ Crisis Management To deal with a crisis, the company must be prepared to make difficult and quick decisions, such as cost reduction and process restructuring. It is also important to maintain transparent communication with employees, customers, and suppliers so that everyone understands the situation and collaborates to find solutions. ⭐ Recurring Sales of Products and Services One way to ensure the stability and growth of a company is to seek recurring sales of products and services. This can be achieved through customer loyalty strategies, such as rewards programs, discounts for recurring purchases, and exclusive gifts. And if you want to learn more about the business world, including other topics related to ecommerce, marketing, and entrepreneurship... 🤩 Subscribe to Ecommerce in Practice: https://enp.vc/assine-enp-yt-185 😉 Did you like it? LIKE, COMMENT, AND SHARE! Ecommerce in Practice Entrepreneurship Ecommerce Selling Online Price Competition Price Competition in Retail Price War in Retail ----- 🚀 Also share our video:    • COMO SAIR DA GUERRA DE PREÇO NO VAREJO | C...   ---- ➜ Visit our website: https://enp.vc/enp-ytb-140 ➜ Follow Ecommerce in Practice on Instagram:   / ecommercenapratica   ➜ Follow Ecommerce in Practice on Facebook:   / ecommercenapraticablog   ➜ Follow Bruno de Oliveira on Instagram:   / brunooliveiraoficial   ➜ Follow Ecommerce in Practice on TikTok:   / ecommercenapratica