Risikokommunikation: Vom Ende her denken

The internet is saturated with information on health topics and alleged and actual risks. Sensationalist videos and social media posts, in particular, quickly reach millions of people. This poses a significant challenge for authorities and media outlets that aim to provide reliable information on such topics based on scientific facts. This episode of "Risk Communication" explores how this so-called risk communication works and what is crucial in this context. Guest: Prof. Dr. Eva Baumann, Head of the Hanover Center for Health Communication at the Hanover University of Music, Drama and Media, Member of the Scientific Advisory Board of the German Federal Institute for Risk Assessment (BfR) Hosts: Sonja Schäche and Stefan Römermann Links: Risk Episode 005: Microplastics: Small Particles – Big Risk? https://podcast.bfr.bund.de/3-mikropl... Research on risk communication on the BfR website https://www.bfr.bund.de/forschung/for... Vita Eva Baumann - Hanover University of Music, Drama and Media https://www.ijk.hmtm-hannover.de/de/i... Hanover Center for Health Communication www.hc-quadrat.de Scientific Advisory Board of the BfR https://www.bfr.bund.de/ueber-uns/ris... Note: The opinions expressed in the podcast by external interviewees reflect solely their personal views and do not necessarily represent the position of the BfR.