The Architects Series Ep. 01 - A documentary on: @MarioCucinellaArchitects

Watch "The Architects Series" episodes on: https://bit.ly/TheArchitectsSeriesEpi... Join the next "The Architects Series": https://bit.ly/NextTheArchitectsSeries The first episode of The Architects Series has been displayed on February 2018 in Milano and it's about Mario Cucinella, founder of MC A Architects and curator of the Italian Pavilion at the 16th Architecture Biennale. MCA Architects is one of Europe’s busiest architectural practices today, with numerous outstanding references. The international team of architects and engineers rose to success on the international architecture scene for the quality of their architecture and for their research and development focusing on the themes of energy and environmental sustainability. Mario Cucinella presents himself in an original storytelling video, starting with his sources of inspiration, describing his studio, his design philosophy and his approach and working methods. Empathy, creativity and sustainability, the architect’s three essential keywords, are expressed in all his projects, in his professional practice, and in his relations with partners and clients. Mario Cucinella will discuss his ideas about architecture and the architect’s profession through presentation of a number of projects completed and currently underway. The architect plays a difficult role involving a lot of responsibility, with important social and environmental implications, a task of continual refinement through the many “worlds” a project passes through on its way from being a mere idea to being “what you see”. In the hopes of seeing greater involvement of architects in the development of the city and society, studio MC A Mario Cucinella Architects opposes formalism, excessive simplification and standardisation of architectural types, and embraces creative empathy, a concept comprising the studio’s entire philosophy, guaranteeing creation of quality, sustainable buildings which are integrated into the environment and society. The Architects Series - A documentary on: MC A Mario Cucinella Architects inaugurates a new series of 6 multimedia exhibitions to be held each year, confirming the gallery’s essential values and the company’s commitment to offering a programme of value that keeps abreast of the latest developments in communications and the most recent design trends.