'The Messi Effect'

New book chronicles Lionel Messi's transformative arrival in Major League Soccer (MLS) with Inter Miami, detailing the immediate business boom (jersey sales, ticket demand, partnerships) and the behind-the-scenes story of how the league and team capitalized on his presence. Paul Tenorio is a senior writer for The Athletic, known for his extensive coverage of American and global soccer. The book is: The Messi Effect: How the Global Legend Changed the Future of American Soccer. X: @paultenorio Instagram: @paultenoriosoccer Bluesky: @paultenorio.bsky.social TikTok: @paulmtenorio