The BBQ Brand Traeger Spent $800M Burying

One company controls more grill brands than you think. And they've spent over $800 million making sure you never go looking. This video covers the corporate structure behind every major pellet grill brand sold in America — who owns what, how the pricing tiers are engineered, and the one brand that never played along. Topics covered: Why the Traeger Pro, Ironwood, and Timberline use the same steel gauge How WC Bradley owns Char-Broil, Oklahoma Joe's, Pit Boss, and Louisiana Grills at the same time Why Yoder Smokers weighs 418 pounds and what that actually means The FireBoard upgrade Traeger talked about for years — and who actually built it first