Empresas investiram bilhões em IA, mas a conta começou a chegar

Artificial intelligence remains at the heart of the technological race, but a new phase has begun: the demand for results. In an interview with Times Brasil - Exclusive Licensee CNBC, technology and innovation expert Arthur Igreja explains that, after billions of dollars invested in infrastructure, chips, and talent acquisition, the market has begun demanding a financial return. According to him, many companies encouraged the use of AI without measuring its efficiency, and now they are doing the math. Arthur highlights a striking statistic: an MIT study indicates that only about 27% of corporate AI applications currently show a positive cost-benefit ratio. In many cases, companies reduced staff to invest in artificial intelligence, but the cost of the technology ended up exceeding the savings generated. 🚨Subscribe to the channel and activate the bell to receive all our content! Follow Times Brasil - Exclusive CNBC Licensee on social media: @otimesbrasil 📌 WHERE TO WATCH THE WORLD'S LARGEST BUSINESS CHANNEL IN BRAZIL: 🔷 Channel 562 ClaroTV+ | Channel 562 Sky | Channel 592 Vivo | Channel 187 Oi | Regional operators 🔷 OPEN SIGNAL TV: satellite channel 562 🔷 ONLINE: https://timesbrasil.com.br | YouTube 🔷 FAST Channels: Samsung TV Plus, LG Channels, TCL Channels, Pluto TV, Roku, Soul TV, Zapping | New Streaming Services #CNBCInBrazil #BusinessJournalism #TimesBrasilCNBC