Ep 55: Staying Relevant in Print with Bob Selby

In this episode of Taktiful Tuesdays, Eric Vessels sits down with Bob Selby, President of BCE South, to talk about what it takes for printers to stay relevant in a changing industry. Bob shares how customer expectations have shifted over the last 25 years, why education matters more than ever, and how BCE South uses samples, direct mail, digital embellishments, and specialty print to help customers see what is possible. The conversation covers leadership, curiosity, investing in new technology, AI, direct mail, digital embellishment, and the importance of moving beyond order taking into a more consultative role. Eric and Bob also preview BCE South’s upcoming Back to School Open House on August 27, 2026, in Indian Trail, North Carolina. Topics include: • How the print industry has changed over the last 25 years • Why customers need to see and feel specialty print • How samples help sell embellishment • Why direct mail still works • What makes a great print customer • How to evaluate new print technology • Where AI can help print businesses • Why curiosity matters in hiring and leadership • The future of specialty print and digital embellishment Learn more about the BCE South Back to School Open House: BCEBackToSchool.com