Claudio Carvalho | 40 anos de publicidade: liderança, criatividade e mercado no Brasil | Ep. 28

Claudio Carvalho is the guest on episode 28 of Carreira Entre Verso e Prosa (Career Between Verse and Prose). With 40 years of experience in the advertising market, he is a partner and CEO of Morya Comunicação, a Bahia-based agency that will celebrate its 70th anniversary in 2026, serving clients throughout Brazil. In this episode, we discuss what lies behind one of the longest-running agencies in the country, built with creativity, strategy, and a market vision that proves great projects can be born anywhere in Brazil. More than just communication, Claudio's career involves difficult decisions, team leadership, and a keen eye for the future of businesses and brands. You will find reflections on: building a career in the advertising market; leadership and management in an agency with decades of history; Bahian entrepreneurship with national reach; mistakes that shaped his professional trajectory. A conversation about career, purpose, and everything behind communication that lasts for generations. ▶️ Watch until the end.