When Rover Met BMW - Episode 2: Identity Crisis
Episode 2/5: Identity Crisis (12 November 1996) "When Rover Met BMW is a 5-part documentary series produced by the BBC in 1996. German motor company BMW had bought Rover in 1994 and the series follows the sometimes fraught relationship between the two." "As Rover struggles to keep its own identity under BMW, the Germans urge the company to exploit its British heritage in the run-up to the launch of the new Rover 200." All rights go to BBC.
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