Strategic Communications in the workplace

This video focuses on illustrating the ways in which Strategic Communicators features in the workplace - either in private sector, public or non-profit sectors. Sola aims to show in the video that the strategic communications framework can be applied in any business or organizational context. It can be used for managing issues or crisis, handling internal communications, managing campaigns, brand and media strategy etc And in specialist areas like risk communications, development or humanitarian communications. Understanding the Strategic Communications Framework is an important step to being able to be flexible enough to practise across sectors and solve new problems and challenges through the purposeful use of communication