Aaron Wenzel: How to Build a Concierge Medicine Practice That Lasts

Aaron Wenzel, MD — founder and CEO of Brentwood MD — joins brother doctors Dr. Erik Lundquist and Dr. Davin Lundquist to break down how he left a 13-year emergency-medicine career to build a thriving concierge "private physician" practice in Nashville. It's a clear-eyed look at choosing your model and having the nerve to launch it. In this episode: • Why he brands Brentwood MD as "private physicians," not concierge — and why the label matters • The 200-patient cap and the per-doctor revenue math behind a sustainable membership model • Building from zero vs. converting an existing panel — the "first family" launch and the "pucker factor" of taking the leap • "Keep the main thing the main thing" — excellence, curiosity, and saying no to scope creep Learn more about Brentwood MD: https://brentwoodmd.com — The Root Cause: Business of Medicine is hosted by brother doctors Dr. Erik Lundquist and Dr. Davin Lundquist — real conversations about leaving the conventional model and building a practice, and a life, around root-cause medicine. 🎧 Listen to the podcast: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-... Spotify: https://open.spotify.com/show/0YlRaePE2egj... All platforms: https://trcbom.transistor.fm/ 👉 Subscribe for new episodes every week.