ブランディングと生成AI／現代は「カッコイイ金持ち」が少ない？／これからの時代は「安定こそリスク」【三浦崇宏×久志尚太郎×遠山正道×吉松徹郎×田川欣哉】

Asuka Conference 2023, Session 5 [Regions, Society, and Organizations] "Latest Trends in Branding and Design: How Will Generative AI Change Design?" Takahiro Miura, Naotaro Hisashi, Masamichi Toyama, Tetsuro Yoshimatsu, and Kinya Tagawa (July 1, 2023, Kyoto International Conference Center) Branding and design are crucial factors directly linked to the competitiveness of companies and products, and new technologies and trends are constantly emerging at the forefront of these fields. The emergence of generative AI holds the potential to revolutionize design and branding. How will new technologies transform the design and management processes? We will explore these possibilities and the latest trends. (Titles are current as of July 1, 2023) ------------------------------------------------- ■For those interested in participating in the Globis Business School trial class and information session, please click here → https://bit.ly/3pqPtAG ■For a free special seminar featuring leading figures from various fields, please click here → https://bit.ly/3IzyEuz ■For information requests regarding the Globis Business School, please click here → https://bit.ly/3t3ea8v ------------------------------------------------- Naotaro Hisashi (CEO, NEW STANDARD Inc.) Masamichi Toyama (CEO, Smiles Inc.) Takahiro Miura (CEO, The Breakthrough Company GO) Tetsuro Yoshimatsu (Chairman and CEO, iStyle Inc.) Kinya Tagawa (Takram Japan Inc.) (CEO, Honorary Fellow of the Royal College of Art) 00:00 Opening 00:31 @cosme's activities over the past year or two (Yoshimatsu, Miura) 05:58 Has the nature of technology and brand creation changed in light of COVID-19 and the rise of AI? (Yoshimatsu, Miura) 14:11 How are we using generative AI and should we be using it? (Hisashi, Miura, Yoshimatsu) 20:25 How to use AI (Toyama, Miura, Hisashi) 25:47 Opening The usefulness of Komi and generative AI (Yoshimatsu) 28:14 Young people's lifelong vision and aversion to success (Miura, Toyama) 35:45 Where is Japan's lifetime employment society headed next? (Toyama, Hisashi) 44:21 The need for purpose (Yoshimatsu) 47:21 What are the criteria for a manager worth supporting? (Miura, Hisashi) 49:50 Q&A Will we enter an era of individual project-based purpose? I believe AI can be used to bridge the gap between rationality and irrationality, but how should we utilize it? As technology evolves, brand experiences are becoming diluted. What are you doing to eliminate this? What are you doing to create empathy? #AsukaConference #Branding #AtCosme #GenerativeAI #TakahiroMiura