Data Privacy and Compliance in Modern Marketing

Data collection sits at the center of modern marketing. Privacy and compliance are quickly becoming just as critical. As regulations evolve and consumers become more aware of how their data is used, businesses face increasing pressure to collect, store, and activate data responsibly. What may seem like simple data collection often carries legal, operational, and reputational implications. On this episode of Deconstructing Data, Jessie and David are joined by Donata Stroink-Skillrud, Co-founder and President of Termageddon and a data privacy attorney, to explore how organizations can approach data collection with privacy and compliance in mind. Donata brings deep expertise in data privacy law, including GDPR, CCPA, and cybersecurity standards, along with hands-on experience helping businesses implement policies that adapt to changing regulations. Her work focuses on helping companies understand the real impact of data practices and how to build systems that align with both legal requirements and customer expectations. In this conversation, we’ll explore: 1. Collecting Data with Privacy and Compliance 2. Marketing Tools and Data Privacy Risks 3. Understanding Data Privacy Laws and Regulations 4. Tech Stack Join us as we break down how privacy, compliance, and data strategy intersect, and what businesses need to consider as they continue to collect and use customer data.