LUCAS SPOT: DE VENDER HUESOS EN CEMENTERIOS A CREAR VIDEOS PARA J BALVIN Y KAROL G

Lucas Spot is a creative entrepreneur, content strategist, and one of the founders of 36 Grados, the audiovisual production company that helped build part of the visual identity of artists like J Balvin, Karol G, Maluma, and many other leading figures in Latin music. But behind the music videos, campaigns, and millions of views lies a much deeper story. In this episode of Contame Una De Vaqueros (Tell Me a Cowboy Story), Lucas shares details of a childhood filled with hardship, where he even sought ways to earn money in cemeteries, washing graves and selling bones, long before becoming a recognized figure in the creative industry. We talk about the birth of 36 Grados, how Medellín went from being a stigmatized city to becoming one of the most important creative epicenters in Latin America, the behind-the-scenes workings of the audiovisual industry, the creation of viral content, and the mistakes most brands make when trying to connect with people. We also talked about ego in entertainment, the obsession with fame, the impact of the internet on business, the attention economy, and the lessons he's learned after working with some of the biggest names in music. A conversation full of unexpected stories, real-life lessons, and reflections on creativity, entrepreneurship, communication, and brand building. Don't miss this episode of Tell Me a Cowboy Story! 🔵 Lucas's Social Media: Instagram:   / lucasspotflaco   👉 Follow us on Tell Me a Cowboy Story TikTok:   / contame.una.de.vaqueros   Instagram:   / contameunadevaqueros     / jorgemarioberriom   Facebook:   / terapeutaenadiccionesjmb   All our podcasts    • Podcast completos   We hope you enjoyed this episode! ✅ If so, don't forget to support us with a LIKE! 👍 #TellMeACowboyStory #LucasSpot #LucasLucas #36Degrees #Podcast #PodcastColombia #JBalvin #KarolG #Maluma #MusicIndustry #AudiovisualIndustry #DigitalMarketing #Storytelling #ViralContent #ContentCreation #Entrepreneurship #PersonalBranding #Creativity #Medellin #YouTubePodcast #DigitalBusiness #Entertainment #LifeStories #Innovation #Branding #DigitalCommunication