O papel do Product Owner na gestão de produtos

Scrum emerged in the 2000s and began to popularize the role of the Product Owner. Digital transformation arrived and began to transform everything into a product. And so the circus was set up. Over time, other nomenclatures emerged. Product Manager gained strength with the expansion beyond Scrum. Confusion arose. Endless discussions took place. Hierarchies were established. In the end, you shouldn't worry so much about the "name" or "position," but rather about the discipline of product management and its responsibilities.