How Crave Cookies Took Over Downtown Mooresville

If you've tried to grab a cookie at Crave in downtown Mooresville, you already know. The line's out the door. I sat down with Nekolle Eddy, one of the owners, to figure out how they pulled that off so fast. Turns out she's not just a cookie shop owner. She's a serial entrepreneur, an investor, a nonprofit founder, and a mom who somehow does all of it at once. We get into how they picked the location, why timing mattered, how they got traction out of the gate, and the one piece of advice she'd give any business owner trying to stand out. Plus a side conversation about using AI in business that I didn't see coming. If you're a local business owner in the Lake Norman area, this one's for you. Find Nekolle and Crave: Crave Cookies Mooresville: @thecravecookies.mooresville The Mr. Eddie Foundation: @mreddiefoundation Chapters: 00:00 What AI can never replace 00:43 Everything Nekolle has going on 01:09 Where the Crave idea came from 02:25 How they got so much traction fast 03:10 The location play (and why it beats driving) 04:57 Her background as a serial entrepreneur 07:08 From Arizona to Lake Norman 0:32 Using AI to run a business 14:47 The nonprofit she started 10 years ago 16:43 An idea for training local athletes who can't afford it 22:23 What's next for Crave 24:24 Her best advice: your edge is your moat This podcast is hosted by Ryan Webber. I talk to local business owners in the Lake Norman area to share their stories and what they've learned building something real.