Naruhodo #328 - Existem "gatilhos mentais"?

Ajude a manter o Naruhodo no ar! Assine o apoio mensal pelo PicPay: https://app.picpay.com/user/naruhodop... Twitter&Instagram @naruhodopodcast https://feeds.simplecast.com/hwQVm5gy O chamado "marketing digital" costuma falar muito em "gatilhos mentais", como se determinadas coisas garantissem um determinado comportamento. Mas de onde vem isso? É correta a utilização do termo "gatilho" nesses casos? O que a ciência pode dizer sobre o assunto? Confira o papo entre o leigo curioso, Ken Fujioka, e o cientista PhD, Altay de Souza. OUÇA (49min 06s) * Naruhodo! é o podcast pra quem tem fome de aprender. Ciência, senso comum, curiosidades, desafios e muito mais. Com o leigo curioso, Ken Fujioka, e o cientista PhD, Altay de Souza. Edição: Reginaldo Cursino. http://naruhodo.b9.com.br * PARCERIA: ALURA A Alura tem mais de 1.000 cursos de diversas áreas e é a maior plataforma de cursos online do Brasil -- e você tem acesso a todos com uma única assinatura. Aproveite o desconto de R$100 para ouvintes Naruhodo no link: https://bit.ly/naruhodo_alura * REFERÊNCIAS Why a nudge is not enough: A social identity critique of governance by stealth https://ejpr.onlinelibrary.wiley.com/... Feeding the behavioral revolution : Contributions of behavior analysis to nudging and vice versa https://www.semanticscholar.org/paper... From Libertarian Paternalism to Nudging—and Beyond https://link.springer.com/article/10.... Why We Should Reject ‘Nudge’ https://journals.sagepub.com/doi/10.1... On the misplaced politics of behavioural policy interventions https://scholar.harvard.edu/files/tod... Debate: To Nudge or Not to Nudge* https://www.researchgate.net/profile/... ENVIRONMENTAL FACTORS THAT INCREASE THE FOOD INTAKE AND CONSUMPTION VOLUME OF UNKNOWING CONSUMERS https://www.annualreviews.org/doi/abs... A deterministic worldview promotes approval of state paternalism https://www.sciencedirect.com/science... Effect of ambience on food intake and food choice https://www.sciencedirect.com/science... Wine and music (III): so what if music influences the taste of the wine? https://flavourjournal.biomedcentral.... $ or Dollars: Effects of Menu-price Formats on Restaurant Checks https://ecommons.cornell.edu/handle/1... THE INFLUENCE OF AUDITORY CUES ON THE PERCEPTION OF, AND RESPONSES TO, FOOD AND DRINK https://onlinelibrary.wiley.com/doi/a... Plating manifesto (II): the art and science of plating https://flavourjournal.biomedcentral.... Does the weight of the dish influence our perception of food? https://www.sciencedirect.com/science... What you touch, touches you: The influence of haptic attributes on consumer product impressions https://onlinelibrary.wiley.com/doi/a... The Roles of Inducer Size and Distance in the Ebbinghaus Illusion (Titchener Circles) https://journals.sagepub.com/doi/10.1... Do metallic-coated cups affect the perception of specialty coffees? An exploratory study https://www.sciencedirect.com/science... Kitchenscapes, Tablescapes, Platescapes, and Foodscapes: Influences of Microscale Built Environments on Food Intake https://journals.sagepub.com/doi/abs/... All you can eat or all you can waste? Effects of alternate serving styles and inducements on food waste in buffet restaurants https://www.tandfonline.com/doi/full/... Influence of the glassware on the perception of alcoholic drinks https://www.sciencedirect.com/science... Glass Shape Influences Consumption Rate for Alcoholic Beverages https://journals.plos.org/plosone/art... Naruhodo #38 - Beber água em copo pequeno mata a sede mais rápido?    • Naruhodo #38 - Beber água em copo pequeno ...