South Africa Had An Electric Car Brand; Here's Why It Failed // Optimal Energy Joule

Order The Book Here: https://joulebook.co.za/ Skadonk Patreon:   / skadonk   More Joule Resources:   / skadonk-ep7-132020578   Recently, I got to interview Gerhard Swart, one of the four founding members and CTO of Optimal Energy. This was a company trying to create a revolutionary electric car and boost South African manufacturing. The venture unfortunately failed but the reason why has always been murky. I asked Gerhard about this, the radical optimisim of the project and much more. I hope you enjoy. Pop a subscribe if you enjoy this kind of content and if you're in the Johannesburg area and fancy having your car featured on the channel or just have any suggestions for great car stories, slide me an email at [email protected] 0:00 Intro 1:19 Where It All Started 2:07 Why The Joule Had To Be Groundbreaking 3:57 The World Takes Notice 5:09 A Change In Vision 6:58 The Death Knell 9:14 The Joule Radical Optimism 10:57 Where Are The Prototypes Now? 12:40 Outro