Why Evermuse Became a Public Benefit Corporation (and what a PBC actually does)

We're now a Public Benefit Corporation! That means we're still a for-profit C-Corp, but we have legal standing to balance shareholder return against our mission: helping technology companies stay aligned with the humans they serve. Inspired by Eric Ries's new book Incorruptible. The standard C-Corp structure legally obligates you to maximize shareholder value at any cost. PBC structure gives you cover to do the right thing when the right thing isn't the most profitable thing.