Driving biopharma engagement: How thought leadership and marketing fuel lead generation

As the biopharma industry contends with a challenging financial and regulatory landscape, there is little doubt that organizations are requiring high levels of consideration and intention when it comes to decision-making on how often-scarce dollars will be spent. Retaining trust and a competitive edge remains critical in order to ensure long-term success. BioSpace’s vice president of marketing, Chantal Dresner, and head of insights, Lori Ellis, highlight ways to integrate thought leadership into your marketing strategy to drive meaningful engagement and lead generation. Together they share real client examples alongside proven tactics that you can put into action right away within your own organization. Speakers Chantal Dresner | Vice President of Marketing | BioSpace Chantal Dresner is the vice president of marketing at BioSpace. She analyzes and reports on industry trends including jobs and hiring, diversity, equity and inclusion, and compensation benchmarking. Lori Ellis | Director of Insights | BioSpace Lori was formerly head of insights at BioSpace. She has been part of an award-winning marketing team and has won a Muse Creative award, a Vega award and several Adobe awards in collaborative team projects for her audio narration work. While she has covered all elements of the drug development process, her primary focuses are women’s health issues, the economic climate, and the ever-evolving impact of technology – specifically artificial intelligence – on the pharmaceutical industry.