But this video will save you money - Ultegra for the win!

Yesterday I launched my first look review of the New SRAM Force and Rival groupsets, and upset everyone by comparing Force with Shimano Dura Ace. I read all your comments, and felt this video would help everyone from buying anything over priced, or of poorer quality than it should be. You can watch that video here:    • Video   In this video I show how the Road Cycling Groupsets from SRAM, Shimano, and Campagnolo line up in terms of value in their current state in mid 2025, and predict how it might look when Shimano make their product release. 00:00 Intro 00:33 £1000 to spend 00:44 £1500 to spend 01:40 £2000 to spend 02:03 £2500 to spend 02:25 £3000 to spend 02:59 Fully built bikes rip off 03:58 SRAMs gift to Shimano