Flexing The Future S3:EP1 - Everyone talks flex. So why won't it scale?

Why is industrial flexibility still struggling to scale, despite the clear value it can create? In this episode of Flexing the Future, the Entras team explores the gap between market potential and real-world adoption. From day-ahead optimization and slow flexibility to organizational barriers, market incentives and the role of renewable energy, the discussion uncovers why flexibility is not just a technological challenge but also a mindset shift. A thought-provoking conversation on how industry can become more resilient, profitable and future-proof in an increasingly dynamic energy landscape.