EU AI Act Explained: Turning Compliance into Competitive Advantage | Carme Artigas, MSP GLOBAL 2025

The EU AI Act explained by the woman who negotiated it: Carme Artigas, Co-Chair of the UN AI Advisory Body, breaks down compliance, high-risk use cases, fines, and how to turn AI regulation into a competitive advantage. For MSPs, understanding the scope and structure of this landmark regulation goes beyond legal necessity— it’s a strategic advantage. At MSP GLOBAL 2025, Carme Artigas, former Secretary of State for AI in Spain, unpacked what the Act really covers (and doesn’t), why it matters to service providers, and how MSPs can align early to build trust, manage risk, and lead with confidence in a rapidly evolving market. Artigas jokingly declared this to be “the sexiest session in the whole two-day event,” and it is indeed mandatory viewing for any MSP—no matter where they are based. 0:00 Introduction 0:30 Why Regulate AI? 3:14 Why Generative AI is Fundamentally Different 6:18 Ethics vs. Governance vs. Regulation 7:50 What the EU AI Act Actually Regulates 8:55 Unacceptable Risk: The 5 Banned AI Use Cases 11:08 High-Risk AI Use Cases Explained 12:19 Transparency Obligations for LLMs & Chatbots 15:00 Why the EU AI Act Does NOT Hamper Innovation 18:55 AI's Impact on Labor: Replacement, Assistance & Augmentation 20:31 Fines Up to 10% of Turnover & Compliance Incentives 21:15 The AI Continent Action Plan & Global AI Governance 🌍 MSP GLOBAL - Europe’s #1 event for MSPs: https://www.mspglobal.com MSP GLOBAL is Europe’s only international Managed Service Provider and digital transformation conference—this is where MSPs, MSSPs, systems integrators, cybersecurity leaders, compliance experts, IT consultants, digital services resellers, Cloud Service Providers, corporate IT leaders, and independent software vendors gather to share insights, form new partnerships, and acquire the latest tools to deliver best-in-class service offerings. Held every October at PortAventura Theme Park near Barcelona, Spain, this is where the digital transformation industry takes care of serious business (with a festival twist) in an inspiring Mediterranean setting. 🌐 Get to know MSP GLOBAL: Event registration: https://registration.mspglobal.com/ Become a partner: https://www.mspglobal.com/sales/ Blog: https://www.mspglobal.com/blog Contact us: https://www.mspglobal.com/contact-us/ 📲 Follow us: ‣ LinkedIn:   / mspglobalevent   ‣ Facebook: https://www.facebook.com/profile.php?... ‣ X: https://x.com/MSPglobalevent ‣ Instagram:   / mspglobalevent   Meet you at MSP Global! #ai #aiact #airegulation