U.S.-Ready at Speed: How Software Startups Close Gaps and Scale Faster

Expanding into the U.S. market can feel overwhelming for software startups, but it doesn’t have to be. This interactive fireside chat is designed to help founders and growth leaders move faster with confidence. Juliano & Tamir break down what trade readiness really means for software companies and share a simple framework to assess your readiness in minutes, not months. You’ll learn how to identify and close the most common U.S. expansion gaps quickly, balance speed with complexity, and leverage lightweight market research to reduce risk while accelerating decision-making We’ll also highlight practical support options—like IRAP’s Virtual Trade Accelerator from Tech Manitoba and WTC Winnipeg’s advisory services, trade training, and market intelligence —designed to help you scale faster and smarter. This webinar was part of Tech Manitoba’s TechWeek.